Affiliate Marketing {Tip 2 of 30}

One of my absolute favorite strategies for blog monetization is affiliate marketing.

This is such a key way to make money on your blog, because it will be around for a long time. Affiliate links create a passive income for your site. All you have to do is re-promote a post and you will likely see some new affiliate purchases!

affiliate marketing tips

A few tips to help you up your affiliate marketing game:

1. Don’t limit yourself to posts – You can share affiliate links on social too! Try to find fabulous deals, or share something so spectacular people can’t help but click. Toy around with it and see what you audience responds best to, and do a lot of it! Always remember to disclose affiliate links, even on social!

2. Make it enticing – You don’t have to give a full on description of what you are linking. Make it feel natural to the flow of your post. In writing a recipe post you could seamlessly link out to your favorite mixing bowls, or even the ingredients you are using, if some of them can be purchased on amazon!

3. Do a round up – Yes, a round up of affiliate links! Be careful that it doesn’t come off as too commercially, but you can pull of a successful affiliate round up with some creativity and of course being careful to make the post relevant and useful for your readers!

Lastly, check out this video for my TOP affiliate marketing tip! This was a game changer for my blog, and for many people that we’ve coached as well!

 

Don’t forget to subscribe, there will be another awesome post and tip tomorrow!

Sponsored Posts {Tip 1 of 30}

I know that many bloggers are hesitant to write their first sponsored post, but these sponsored post tips will help!   It can feel like you are doing a commercial or maybe you worry that you are going to clog up your feed with paid posts.  I am here to tell you that you can do it with class and it can be a great thing for your blog!

5 tips for a great sponsored post

I write a lot of sponsored posts for yourmodernfamily.com.  As you can see from my income report, a lot of my money comes from my sponsored posts.   I stay true to my blog and I only take ones that pertain to what my blog is about.  I have had to turn down many along the way, but I have also had some amazing opportunities come from my sponsored posts.

Here are 5 tips when creating your sponsored posts:

1- Keep it simple, silly!  
When you use words like “this innovative product just released to retailers is capturing families and youth with its resounding ability to transform daily, monotonous tasks into meaningful tasks….” it sounds like it is an ad.  When you say things like “I love this new product!  I am so lucky to have it already, since it was only recently released into my favorite stores!   It has the ability to really make life so much easier!”

2- Remember to do it (& do it on time) with these easy tools
The best case scenario is to have your draft written up a few days in advance.   My tip to keep everything straight is to put it on Trello right away (a great little website that you should look into!) and to also put it into my WP Calendar Plugin.   This just keeps me more organized and I can go into my calendar plugin and edit it right there.   Easy as pie (Where did that phrase come from, anyway?   Pie is not easy to make… it should be “easy as EATING pie”)

3- Pictures are worth a thousand words… or a thousand dollars, in this case! 
It’s true.  Pictures say more than our words.  They are what bring our audience into our blog. They are what grab them and say “WOAH!  YOU NEED TO READ ME!”   Make your picture count.   It is going to be your key to getting a lot of views on your post, which will be your key to getting more posts, which will be your key to making an income with your sponsored posts!

4- Be kind! 
I can’t say this one enough.  Be kind to those people that are employing you to write a post for them.   It is just an easy way to put yourself above the rest.   I am always kind and respectful with the companies that contact me.  I try to go above and beyond by editing things or adding things (when they ask).

5- How to make it work.
For my fifth tip, I thought that it would be fun to do a video!  Check out my favorite tip for doing a sponsored post:

 

Here is another post on How to write a sponsored post to keep your sponsors coming back for more:

how-to-write-a-sponsored-post

B2B Welcome Launch!

BOTS_K_B2B

Welcome to the wonderful world of Blogger to Business!

Holly here!  Becky, Paula and I are excited to be joining forces to help you build better, stronger and more profitable blogs.

Our goal is to help you dream big and then surpass those big dreams! We are working hard to create the tools you need to help you along your blogging journey.

If you have been blogging for ages, or even if you are just getting started, we have something on Blogger 2 Business just for you!

To start out, for the next thirty days, check back here for a daily video tip and post. These will be actionable things that you can do to improve your blog that day!

We are so excited to get started!  See our announcement video below, and don’t forget to subscribe so you don’t miss a single tip!

Don’t forget to sign up to receive our 30 Daily Tips straight to your inbox!  At the end of the 30 days of tips, you’ll receive a FREE PDF full of valuable information!

Holly Homer

Tracking & Shortening Links for Instagram

One of the frustrations of Instagram is THERE ARE NO LINKS!

Well, that isn’t completely true.  There is that one, teeny, tiny link in your profile.

Links on Instagram

I didn’t give that link much of a thought because people have to click through to your profile and then to the blog link.  No one will do that much work!

But then a few months ago I bought a t-shirt off of Instagram.  Well, I saw it and then spent the next 7 minutes hunting it down.

Hunting it down!

If they had put the link IN their profile, it would have saved me 6 minutes.

So, the next time I promoted something, I shortened the URL with Google URL shortener which also has a tracking capability.

I was shocked to come back and find that tracking number was over 350 clicks.

It is easier for me to use the shortened URL on Instagram since I am terrible at typing on my phone…because I am old.

IG post from Texasholly

And the tracking was an eye-opener.  I had been mocking IG for years because it wasn’t sending me traffic.

Since that test, I have tried a few more times.  I haven’t had the results of that initial response (it was a giveaway), but it has always been more than I expected.  As someone who leaves no stone unturned when it comes to traffic, I adore finding a “new” source.

Have you found IG sends your blog traffic?

 

 

5 Reasons you are not getting sponsored post opportunities

Why am I not getting sponsored posts? – This is one question that I get asked a lot. While sometimes it seems to be just luck, there are definitely several things you can do to increase your chances of getting selected for an opportunity from a company like business2blogger, Izea , linqia, sverve or others. (Some of these are referral links)

get more sponsored posts

  1. Post Frequently – If you are not posting at least every week, you will have a hard time finding sponsors who want to pay you to post. They want to see that you are constantly creating great content and your readers know to expect posts from you consistently, not once a month or every other week.
  2. Too much sponsored content – If you already have a lot of sponsored content on your blog, you probably will not be selected for many posts. You have to watch your sponsored to non-sponsored post ratio. While bloggers who post daily or multiple times a day could get away with a sponsored post or two each week, those that only post twice a week could not do as many. I’ve heard many different opinions about the ideal sponsored to non-sponsored balance, so while there are multiple opinions on it, you definitely want to be aware. For example, 5 non-sponsored posts for every sponsored seems like a healthy balance to me. If you are getting too many sponsored post opportunities, just raise your prices!
  3. Engaging Content – Sponsors want to see that you are active with  your readers. Be it on social media or in the comments on your blog, they want to see you making connections because they want to know that your readers will trust your opinion on things. Make sure you are writing some content that invites a conversation on your blog (or via social media)!
  4. Not Applying – You need to apply a lot, if you want to make a steady income with sponsored posts. I do not get anywhere close to all the sponsored posts that I apply to. A few times each week I will go through and apply to a bunch that fit nicely with my niche and price-range. If you end up getting accepted to too many posts, you can always decline, but that rarely happens.
  5. Applying for the wrong thing – If you have never written about the topic on your blog, don’t apply! Sponsored posts should flow smoothly with the feel and topic of your site. Don’t bring in something random just because it pays. Although it may be tempting at times, make sure you are applying within your niche and getting creative to make things work for you blog. Sponsors are looking for creativity and for writers who know what their readers enjoying hearing!

What is your best tip for finding sponsored post opportunities?